Whether it’s fashion, food, home decor or technology, we see “trend” lists everywhere. Graphic design is no exception. Whether it’s a hot color or a funky new font, we pay attention to what’s new and how we might incorporate it into ads, websites
I am. It’s fun to think that I can do the same basic task that I did 10 years ago (e.g. make a logo, create a print ad) and
That being said, trends aren’t the be-all end-all. We don’t abandon good design principles and individual client needs just because a trend list says we should. An overly trendy design runs the risk of premature obsolescence. Few companies have the time or the budget to revamp their design materials every few years to keep up. So I like to think of trends as a good starting point.
What’s the balance between trendy and tried n’ true? If I told you that, you wouldn’t
Get to the Trends Already!!!
Keep your pants on.
That’s a trend now. All the cool kids are “keeping their pants on.”
That was a joke. Here are a few things I’m seeing for 2019:
Pantone Color of the Year
For 20 years, Pantone’s Color of the Year has influenced product development and purchasing decisions in multiple industries, including fashion, home furnishings, and industrial design, as well as product, packaging, and graphic design. The color experts at the Pantone Color Institute search the world for influences – entertainment and art to travel and technology. This year’s selection is “living coral.” Pantone describes this color as “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” Look for it everywhere, especially in clothing and decor.
Logo trends don’t really occur on a yearly cycle and they vary drastically according to
Hand-drawn designs (and maybe 70’s level trippiness) are abounding. A favorite example is
Truthfully, I’m not a “bleeding edge” designer. My defaults are more along the lines of timelessness, simplicity
Are you up for taking a trendy chance in 2019? Let’s talk! We can discuss which trends might work well for your business as you enter the new year.
Have a great week,
P.S. Want to know what’s out of style? The old Instagram logo. It’s soooo 2016, yet, I still see it on company websites and marketing materials. Even if you love the old logo, it’s time to embrace this change. ICYMI: I addressed this exact topic in a previous blog post; check it out.