detective of design

The Case of the Pineapple Cliché

A short (& cheesy) detective story

It was a day like any other day, sunny and hot. I was sitting at my desk (sitting is the new smoking) when the phone rang loudly. The dame on the other end of the line was in distress. I jumped in my car and headed East of the Cooper. When I arrived, my client – let’s call her Trixie – looked up from her desk, anxious, with a handful of papers and a look of panic in her eyes.

Me: Hello, kid. You rang?

Trixie: I need a flyer designed, Detective. It’s for a special event I’m putting on for members of the hospitality industry. I can’t think of any imagery that would work. Can you help?

This case could be tricky, I thought. In a world of endless advertising, it can be hard to express old ideas in new and engaging ways. I went with my gut: Keep It Simple Stupid.

Me: How about using a pineapple? It’s the universal symbol for hospitality.

Trixie: No! I hate pineapples. They’re so overused and cliché.

Me: Trust me, kid. I gotta hunch.

I went back to my office and got to work. A few days later we met again, only this time, I was carrying the papers. I opened up my briefcase and showed her the work.

mount pleasant echa flyer design

Trixie: Oh Detective! It’s perfect.

Me: It’s all in a day’s work, kid. All in a day’s work.

Case Closed. I went back to my office and had a long sit.

The end.

Have a great week,

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P.S. A good designer can always find new ways to express a worn-out idea or cliché. If you need a good designer, get in touch: ab@andrewbartondesign.com or (843) 882-7627.

2 thoughts on “The Case of the Pineapple Cliché”

  1. Look, Barton. You keep writing like this, you’re gonna put people like me out of business. Can it or things are gonna get…uncomfortable. Knowhatimean?

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