pen and envelope

The Dreaded Holiday Card

What’s worse than seeing Christmas decorations on sale before Halloween? Waiting until the last minute to work on your Holiday Card!

So what is your plan for some festive self-promotion over the holidays? A Thanksgiving card? A Christmas basket? Personally, I skip the Christmas, Hannuka, Kwanzaa, Saturnalia fiasco and send a New Years Card instead. I learned this little trick from my time living abroad in Japan in my 20’s. More on my most recent New Years Card later.

Holiday Card Ideas

Good news – you have lots of options. I’ve scoured the web and gathered a few examples of fresh Holiday promotional ideas.

holiday graphic vector

This hipster line art design is great for a trendy holiday card or email blast. (Source: Justin Burns)

hot chocolate

Or you could add some practical value by giving your customers an illustrated recipe. (Source: She Knows)

 

christmas graphic design

Or go minimalist with a simple design and outstanding typography. Bonus points if you get this printed on letterpress. (Source: Jay Roberts)

Or Tell a Story

For the 2016 New Year, I told a story and inspired my clients. I wanted my mailer to be unique and practical. To do this, I ordered custom-printed pocket sketchbooks from Scout Books.

happy new year card

The illustration on the front is an arrow head. Then I added a belly band with a short explanation about the arrowhead. It told a simple story about how I had achieved one of my life goals in the previous year: finding an arrowhead.

hand sewn envelope

Next, I engaged my master-seamstress mother-in-law to create some hand-sewn envelopes out of packaging paper. Finally, I addressed, stamped and mailed them. Done.

pen and envelope

I loved this project and so did my clients. It helped me stand out in a crowded marketplace by making a memorable and personal impression.

So what’s your plan? Don’t wait. Take some time this week and think about how you could take it to the next level. Ask yourself how you could really WOW your clients. Or better yet – let’s do it together. Give me a call – 843.882.7627

Have a good week,

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