I’m proud to reveal the new and updated logo identity for St. Andrew’s Church in Mt. Pleasant, SC. St. Andrew’s is a vibrant and active organization with a large footprint in the lowcountry. As an Anglican church, they have a rich history and also strive to stay culturally relevant.
The Challenge
Develop a logo and brand style guide for the organization that could be used to represent the parent organization as well as their 4 campuses. They requested a style that is contemporary, clean and light. Most importantly, they asked me to steer clear of anything traditionally “churchy” or stuffy. The style guide included additional brand assets like two stationery designs, mission icons, patterns, typography assignments and some sample ways that the assets could be implemented.
Initial Concepts
In the initial round of review, I showed them a variety of logo concepts. I usually like to present 3 or 4 to my clients, but in this case, I lost my self control. 🙂
Final Work
They finally selected this logo for their primary mark. Each campus would then incorporate their location in conjunction with this mark and identify with a specific color.
With the logo system locked in, I developed the additional assets and their brand style guide. Here are some of the included elements.
Really enjoyed working on this one. Thanks St. Andrew’s!
If you would like to work with me to develop a logo and style guide for your brand, please get in touch: ab@andrewbartondesign.com or 843.882.7627.
