A Rebirth of Simplicity

boxTrends come and go in the world of graphic design. Many of them are exciting, inspiring and brilliant. They also represent an era, so when that era passes, the trends fade and become less relevant. Think art deco.

Simplicity is timeless. A designer can always return to simplicity. If well-executed, simplicity can be equally brilliant and inspiring, and it’s almost always functional.

A new book documents the “rebirth of simplicity” in the graphic design.” Stuart Tolley’s “MIN: The New Simplicity in Graphic Design” documents the new wave of minimalism washing back over the world of graphic design.

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The design of the book itself is a tribute to minimalism, as are its 400 photographs.

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Contrary to its form, simplicity is not simple, and it requires creativity and expertise to execute. It’s a bit like turning down the volume on a rock band – that’s when you discover the real musicianship.

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Minimalism will not crowd out other design concepts; it’s just an appealing option. Ultimately, that’s the best design trend – whatever works for the product and consumer.

So what do you think? Are you a fan of minimalism?

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One thought on “A Rebirth of Simplicity”

  1. I speak from the perspective of the consumer when I say that I don’t really care what you call the style as long as it looks nice. I like some art deco, some simple design, some psychedelic design, and so on. And I don’t like some of each, depending on where its being used. I wouldn’t want my baby’s diapers advertised in a a modern art look, but a rock band probably needs something less conventional.

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