detective of design

The Case of the Pineapple Cliché

A short (& cheesy) detective story

It was a day like any other day, sunny and hot. I was sitting at my desk (sitting is the new smoking) when the phone rang loudly. The dame on the other end of the line was in distress. I jumped in my car and headed East of the Cooper. When I arrived, my client – let’s call her Trixie – looked up from her desk, anxious, with a handful of papers and a look of panic in her eyes.

Me: Hello, kid. You rang?

Trixie: I need a flyer designed, Detective. It’s for a special event I’m putting on for members of the hospitality industry. I can’t think of any imagery that would work. Can you help?

This case could be tricky, I thought. In a world of endless advertising, it can be hard to express old ideas in new and engaging ways. I went with my gut: Keep It Simple Stupid.

Me: How about using a pineapple? It’s the universal symbol for hospitality.

Trixie: No! I hate pineapples. They’re so overused and cliché.

Me: Trust me, kid. I gotta hunch.

I went back to my office and got to work. A few days later we met again, only this time, I was carrying the papers. I opened up my briefcase and showed her the work.

mount pleasant echa flyer design

Trixie: Oh Detective! It’s perfect.

Me: It’s all in a day’s work, kid. All in a day’s work.

Case Closed. I went back to my office and had a long sit.

The end.

Have a great week,

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P.S. A good designer can always find new ways to express a worn-out idea or cliché. If you need a good designer, get in touch: ab@andrewbartondesign.com or (843) 882-7627.

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